Are you getting frustrated with leads rarely turning into closed deals? As a licensed broker myself, that’s something I totally get! Fortunately, there are plenty of solutions to this problem, and one of them is working with the right lead generation company. The best lead gen companies have the capability to generate, manage, and nurture quality leads, provide data insights, and present their data in an easy-to-use interface. 

I’ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings. 

• CINC: Best overall for hyperlocal lead generation and IDX websites
• iNCOM: Best website designs for lead generation
• Offrs: Best for seller leads without a contract
• Market Leader: Best for predictable exclusive leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• Zurple: Best automated lead nurturing system
• Zillow Premier Agent: Best for capturing buyer leads
• SmartZip: Best for geographic farming

My picks for the top real estate lead generation companies

	Standout Features	Starting Monthly Price	Learn More
	Integrated CRM AI-powered automations	$899	CINC Review
Visit CINC
	VIrtual property tours IDX website functionality	$54.95 + $250 setup fee	iNCOM Review
Visit iNCOM
	AI-powered chat agents Free business marketing plan analysis	10 cents per lead	Offrs Review
Visit Offrs
	Automated lead engagement Exclusive hyperlocal leads	$189 + $10-$50 per lead (for one user only)	Market Leader Review
Visit Market Leader
	Property valuation tools for clients Property search app	$299	Real Geeks Review
Visit Real Geeks
	Professionally managed social media Customizable postcards and direct mailers	$49.99	REDX Review
Visit REDX
	Mastermind groups for assistance from other professionals Compliance checks for do-not-call lists	$400	zBuyer Review
Visit zBuyer
	Automated behavior-driven personalized messaging Consistent flow of exclusive monthly leads	$309	Zurple Review
Visit Zurple
	Ability to identify and target hot leads only Client communication and management tools	$300	Zillow Premier Agent Review
Visit Zillow
	Dedicated client review website Automated direct mail campaigns	$299	SmartZip
Visit SmartZip

CINC: Best overall for hyperlocal leads & IDX websites

Pros

• Exclusive buyer and seller leads
• Advertising strategy to drive higher-quality leads
• Easily scalable for teams and brokerages
• Beautifully designed websites
• Cutting-edge CRM and AI nurturing tools

Cons

• Relatively high price tag for solo agents
• Don’t own your IDX website
• Overwhelming complex system for some agents
• No customization options

The Close Score

4.8

Pricing:

2.0

General Features:

5.0

Advanced Features:

4.1

Customer Service:

3.4

Customer Rating:

4.4

Expert Score:

4.3

out
of

5

Why I chose CINC

• 

  
  
  Starting monthly prices:
  
  $899 for single agents and $1,299 for teams

CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more. 

Other features included with CINC’s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I’m particularly impressed with its CRM — and while it did not make our list of the best real estate CRM’s, I believe it’s worth checking out, considering all of the included tools and functionality offered by the company. 

Standout features

• Social media integrations: CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker’s profile.  
• AI-powered tools: With conversational AI, you can get assistance in nurturing leads. It’s essentially a virtual team member that’s available 24/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the best real estate AI tools for its lead generation and nurturing capabilities. 
• Lead automations: Automated tasks can be set for sending emails, following up with conversations you’ve had with clients, and more. 

CRM: CINC’s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.

iNCOM: Best website designs for lead generation

Pros

• Free unlimited web pages
• Highly customizable web designs
• Free upgrades for the life of the product/service

Cons

• Some services, such as SEO marketing, require a minimum 12-month commitment
• Some services not available in all areas
• No live chat options
• May require you to bundle multiple products and services to meet your business needs

The Close Score

4.8

PRICING

3.4

GENERAL FEATURES

3.7

ADVANCED FEATURES

5.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

3.7

EXPERT SCORE

3.4

out
of

5

Why I chose iNCOM

• 

  
  
  Starting monthly prices:
  
  $54.95 + $250 setup fee for agents

If you’re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you’ll be able to get up and running quickly with a fully functioning website. Once that’s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts. 

SEO tools, for instance, can help boost your website’s visibility in search engines such as Google, Bing, Yahoo, and AOL. You’ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated. 

Standout features

• IDX functionality: iNCOM has IDX listing syndication that can drive additional traffic to your company’s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated. 
• Automated reporting and analytics: Gain crucial insight into your website’s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic. 
• Virtual tours: Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.

Offrs: Best for seller leads without a contract

Pros

• Smart data platform based on hundreds of data points
• Accurate prediction rates
• Guaranteed exclusive leads
• Lead conversion using AI technology, powered by ROOF
• Some online ad spend included
• No contract option, allowing agents to test the platform before committing

Cons

• No CRM
• Long lead-nurture time
• Pricey ROOF referral fee
• Noncontract option twice the price of annual contract

The Close Score

4.4

Pricing

3.3

General Features

3.8

Advanced Features

3.6

Customer Service

3.3

Customer Rating

3.1

Expert Score

3.9

out
of

5

Why I chose Offrs

• 

  
  
  Starting monthly prices:
  
  10 cents per month for each lead; $400 per month for leads in one ZIP code

If you’re looking for quality leads but don’t want to get locked into a long-term contract, Offrs is an excellent option to consider. That’s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier. 

To highlight the importance and effectiveness of its predictive technology in identifying who is most likely to list their home for sale, data from the National Association of Realtors showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.

Standout features

• Marketing plan: Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they’ll need to generate in order to reach income goals. 
• AI agents: Powered by Raia AI, you’ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.

Market Leader: Best for exclusive leads

Pros

• Predictable number of exclusive leads every month
• Network Boost social media leads
• A great mobile app
• CRM and automated nurturing tools included

Cons

• Dated IDX lead generation websites
• Unsophisticated CRM compared with competitors
• Higher funnel leads

The Close Score

4.6

Pricing

3.5

General Features

4.5

Advanced Features

3.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

3.8

out
of

5

Why I chose Market Leader

• 

  
  
  Starting monthly prices: Basic Package:
  
  $189 + $10 to $50 per lead (for one user only); $329 for teams

Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you’ll need to visit the Market Leader website to check availability in your area first. 

Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company’s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you’ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.

Standout features

• Automated lead engagement: Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in. 
• CRM integration: Market Leader’s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up. 
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Real Geeks: Best for affordable, all-in-one lead generation platform

Pros

• Exclusive buyer and seller leads
• More affordable than competitors
• IDX website designed for converting real estate leads
• Leads that can be purchased or generated using Facebook marketing tool
• CRM that sends automated texts and emails based on lead’s behavior

Cons

• Websites with limited customization options
• Pricey Real Leads PPC management fee
• Limited team and brokerage features
• Extra fees for a la carte tools
• More analytics and lead distribution tool needed

The Close Score

4.4

Pricing

2.3

General Features

4.9

Advanced Features

3.0

Customer Service

3.3

Customer Rating

4.3

Expert Score

4.4

out
of

5

Why I chose Real Geeks

• 

  
  
  Starting monthly prices:
  
  $299

Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That’s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business. 

For example, Real Geeks generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the best real estate marketing companies.

Standout features

• IDX websites: An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes. 
• Property valuation tools: With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients. 
• MoveTo App: This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.

REDX: Best for niche leads

Pros

• Affordable, a la carte pricing
• CRM and auto-dialer (multiline auto-dialer upgrade available)
• Leads verified to not be on the Do-Not-Call list
• Scripts and objection handlers built into the platform
• Verified owner and contact information for all leads

Cons

• Significant investment of time required to convert leads.
• Cold calling not the ideal strategy for every agent.
• Nonexclusive leads
• Lower conversion rates than other lead sources

The Close Score

3.4

Pricing

3.6

General Features

3.0

Advanced Features

1.8

Customer Service

2.5

Customer Rating

3.8

Expert Score

3.3

out
of

5

Why I chose REDX

• 

  
  
  Starting monthly prices:
  
  $49.99 for FSBO and preforeclosure leads

If you’re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information. 

REDX also helps you connect with more homeowners with its Power Dialer tool — something that automatically checks numbers against the Do-Not-Call list — settings to help prevent your number from being flagged as spam, and team-wide dialing. 

Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Standout features

• Postcards and direct mail: With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself. 
• Social media ads: With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly. 
• Professionally managed social media: Brand Builder can allow you to provide custom video editing and social media management. You’ll also get AI tools for scripts and idea generation.

zBuyer: Best for affordable leads with no contract

Pros

• Verified leads and free replacements for bogus leads
• No yearly contract
• Reasonably priced
• Mix of high-and low-funnel leads
• Free prospecting leads

Cons

• Leads can “sell out” or become limited in number
• Nonexclusive leads
• No IDX website

The Close Score

3.4

Pricing

2.9

General Features

3.3

Advanced Features

2.3

Customer Service

2.5

Customer Rating

3.3

Expert Score

3.0

out
of

5

Why I chose zBuyer

• 

  
  
  Starting monthly prices:
  
  $400

zBuyer can be well suited for you if you’re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business. 

Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked. 

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home’s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to “limit their exposure.”

Standout features

• Real-time connections: Receive new leads in real-time as you’ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app. 
• Fully compliant 1-to-1 connections: You won’t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages. 
• Mastermind group: Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them. 

Zurple: Best automated lead nurturing system

Pros

• Exclusive buyer and seller leads with a robust profiling and nurturing system
• Easy-to-use platform
• Social media scheduler and video messaging
• Behavior-based email and SMS conversations
• Able to easily manage large teams and brokerages

Cons

• Confusing pricing
• Customer service needs improvement
• Nonrobust training
• Six-month contract required
• Limited integrations with other software

The Close Score

4.6

Pricing

2.3

General Features

4.3

Advanced Features

4.4

Customer Service

2.5

Customer Rating

3.4

Expert Score

4.0

out
of

5

Why I chose Zurple

• 

  
  
  Starting monthly prices:
  
  $309; Additional Sites: Basic package at $309 + $100/month per site

If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.

Zurple promises to provide a consistent flow of leads each month. You’ll get leads local to your area, exclusive to you and not shared with other agents. You’ll also get data insights into each lead’s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up. 

Standout features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Zillow Premier Agent: Best for buyer leads

Pros

• Able to capture buyer leads earlier than competitors
• Warmer leads than competitors
• Zillow Live Connections that puts you in contact with leads over the phone
• Behavioral insights on buyers

Cons

• Weak customer service
• Very basic CRM
• No exclusive lead
• Price per lead higher than other platforms

The Close Score

4.7

Pricing

2.8

General Features

4.6

Advanced Features

3.6

Customer Service

4.1

Customer Rating

4.4

Expert Score

4.0

out
of

5

Why I chose Zillow Premier Agent

• 

  
  
  Starting monthly prices:
  
  $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Standout features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

SmartZip: Best for geographic farming

Pros

• Predictive analytics that identifies likely sellers before other lead generation companies
• Best-in-class marketing and nurturing tools to convert seller leads
• Easy upgrade to Offrs with buyer leads on the same smart data and CRM
• Home valuation landing pages

Cons

• Nonexclusive leads and generally top-of-funnel
• Not recommended for new agents
• More expensive than most competitors

The Close Score

3.3

Pricing

1.0

General Features

4.0

Advanced Features

2.4

Customer Service

2.5

Customer Rating

4.0

Expert Score

4.0

out
of

5

Why I chose SmartZip

• 

  
  
  Starting monthly prices:
  
  $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Standout features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

Methodology: How I chose the top lead generation companies for real estate

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 10 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.

1. Real estate flyer template showcasing property features

• 

  
  
  Cost:
  
  Envato subscription starts at $16.50 per month

• 

  
  
  Editor:
  
  Adobe Photoshop

This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!

2. Just-sold real estate flyer template

• 

  
  
  Cost:
  
  Canva subscription starts at $15 per month per agent

• 

  
  
  Editor:
  
  Canva

Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.

3. Just listed template for real estate flyer

• 

  
  
  Cost:
  
  Agent Crate subscription starts at $39 per month

• 

  
  
  Editor:
  
  Canva

This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.

4. Open house flyer template

• 

  
  
  Cost:
  
  Canva subscription starts at $15 per month per agent

• 

  
  
  Editor:
  
  Canva

This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.

5. Agent introduction real estate flyer template

• 

  
  
  Cost:
  
  Agent Crate subscription starts at $39 per month

• 

  
  
  Editor:
  
  Canva

First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!

6. Real estate auction flyer template

• 

  
  
  Cost:
  
  Free

• 

  
  
  Editor:
  
  Adobe Express

With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.

7. Flyer template with neighborhood market updates

• 

  
  
  Cost:
  
  $10

• 

  
  
  Editor:
  
  Adobe Express

Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.

8. Spotlight high-end features with this magazine-like flyer

• 

  
  
  Cost:
  
  Envato subscription starts at $16.50 per month

• 

  
  
  Editor:
  
  Adobe Photoshop / Adobe Illustrator / Canva

I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.

9. Selling with an expert agent flyer template

• 

  
  
  Cost:
  
  Agent Crate subscription starts at $39 per month

• 

  
  
  Editor:
  
  Canva

This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.

10. Simple house for sale flyer template

• 

  
  
  Cost:
  
  Free

• 

  
  
  Editor:
  
  Adobe Express

If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.

11. Luxury property real estate flyer

• 

  
  
  Cost:
  
  Free

• 

  
  
  Editor:
  
  Adobe Photoshop / Photopea / GIMP

This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.

12. Apartment for rent real estate flyer template

• 

  
  
  Cost:
  
  Free

• 

  
  
  Editor:
  
  Canva

This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.

13. Home-selling process flyer template

• 

  
  
  Cost:
  
  $5.19

• 

  
  
  Editor:
  
  Canva

This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.

14. Commercial space real estate flyer template

• 

  
  
  Cost:
  
  Envato subscription starts at $16.50 per month

• 

  
  
  Editor:
  
  Adobe Photoshop / Adobe Illustrator

This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.

15. Find your dream home real estate flyer template

• 

  
  
  Cost:
  
  Free

• 

  
  
  Editor:
  
  Adobe Express

With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.

How to create real estate flyers

You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:

• 

  
  
  Pick the right design template:
  
  The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.

• 

  
  
  Customize to maximize impact:
  
  Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.

• 

  
  
  Include must-have elements:
  
  Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.

Frequently asked questions (FAQs)

Your take

Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!

The post 15 Real Estate Flyer Examples & Templates to Boost Your GCI appeared first on The Close.

Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s where real estate email templates come in!

A template can speed up your email lead generation strategy while reducing the amount of time it takes to craft them. We’ve compiled 28 templates to use for obtaining seller, buyer, and referral leads, among others. Feel free to use them as inspiration to really own your email marketing in the easiest way possible. We’ve also included some quick tips for crafting compelling emails that drive conversions.

Download All the Email Templates

Real estate email templates for sellers

If you’re a real estate agent and want to craft compelling real estate email scripts for sellers, you’re in the right place. Whether new to real estate or experienced, you’ll find valuable email templates to help you obtain new real estate listings by engaging potential sellers through impactful emails.

1. Discount broker objection handler email

This real estate broker email template for realtors is best used for homeseller leads considering discount broker services, but they may have objections or concerns about them. Using real estate coach Tom Ferry’s excellent discount broker rebuttal in an email format allows for a thoughtful and thorough response to address any potential hesitations or objections that leads may have.

This approach can help build trust and confidence with potential clients seeking more information or reassurance about discount broker services.

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Subject Line: [Name], are you considering a discount brokerage in today’s market?

Hello [Name],

As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. That allows us to reach the greatest number of buyers, allowing you to sell at the best terms and price.

On the other hand, a discount brokerage must be selective with the tools they use because they have to save money somehow. Most often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers tend to low-bid the homes listed with discount brokerages because they know the seller opted for fewer services. Does this make sense to you?

With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, wouldn’t you agree?

[Your name]

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2. Newer agent listing appointment follow-up email

Drafted for newer agents, this follow-up email is best used after a listing presentation with a potential homeseller. It will be sent after a face-to-face meeting with a client considering selling their property. 

The email is best for clients deciding on a real estate agent to represent them in the selling process. It is particularly effective for communicating your unique selling points and capability to market the client’s property compellingly.

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Subject Line: Thank you, [Name]

Hi [First name],

Thank you so much for meeting with me today and taking the time to show me your beautiful home!

I know that you have a lot of options when it comes to agents, many of whom have been in the business a lot longer than I have. I want to assure you that what I may lack in experience, I make up for in tenacity. You will not meet another agent who will give more to your home than I will, and my relentless work ethic is what will get your home sold.

But more than just hard work, I will bring the following to your listing that other agents won’t:

1. Access to me and my team for you and all of the buyers and brokers I will work with to sell your home. No rescheduling. No unanswered calls.
2. Complete access to all of my firm’s marketing resources. We spare no expense when promoting our clients’ homes, no matter what price point. Your home will be my prized listing, and I will make sure it gets the exposure it deserves.
3. Creative marketing tools, like videos on YouTube and Instagram, to get your home sold. I’m not a “take photos and stick them online and see what happens” kind of real estate agent.

I’m ready to work for you starting now.

Let’s have a follow-up call to go through the agreement I left you and any questions you may have about my marketing plan. Does [tomorrow’s date and time] work for you?

Looking forward to working together!

[Your name]

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3. Open house feedback report email

After an open house, this email updates sellers about potential buyer feedback. It aims to provide detailed information about the impressions of visitors who viewed the property. 

This type of email suits seller clients who are actively selling their property and seeking transparent updates about its marketing. It’s vital to demonstrate to the seller that their agent is diligent and proactive in gathering feedback and trying to sell their property.

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Subject Line: Open House Results & Feedback 

Hey [Name],

Just wanted to follow up with you to report the results and feedback we got from our open house on Sunday. As discussed, we promoted the open house on Facebook, and it was very well attended. Here’s a quick rundown: 

Number of guests: [add the number of open house attendees] 

Guest feedback: [number of guests] mentioned the large backyard as their favorite part of your home. The most common criticism of your home that I heard from guests was about the lack of windows in the kitchen. 

Next steps: I am working with our graphic designer to mock up what the kitchen would look like with a skylight installed so I can show it to prospective buyers to help them visualize a simple renovation that could add light to the kitchen. 

[Your name]

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4. An ‘on the fence’ real estate seller lead email

This email template is best for reaching out to homeowners interested in selling their property but has yet to take the next steps. It works well in a competitive or rapidly changing real estate market where timing is crucial. 

Inviting them to explore the potential profit opportunity over coffee creates a friendly yet persuasive tone that can motivate them to take action. The implied urgency of acting quickly in a changing market can prompt homeowners to consider the offer.

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Subject Line: Houses needed in your neighborhood, [Name]!

Hey [Name],

Did you miss the mad rush to sell when houses were flying off the market in 2021? Yeah, it was a crazy year. But the opportunities to benefit from that massive rate of appreciation are still out there. Right now, believe it or not, people are still buying homes in your neighborhood. And most sellers are getting what they’re asking for. 

But that won’t always be the case. Home prices will eventually fall, and interest rates will continue to rise, making it more difficult to buy and sell. If you want to take advantage of the current market, you’ll want to get started sooner rather than later.

Does 5 p.m. tomorrow at [local coffee shop] work to show you this report I’ve drawn up? I think you’re going to love the numbers. Coffee is on me!

Best,

[Your name]

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5. Value-added follow-up email with seller 

When you contact a homeowner you’ve already talked to, consider sending a follow-up email with a personalized home valuation report. This email works best when your client is interested in selling their home and wants a real estate agent who can provide valuable insights and information. 

Sharing a personalized home valuation report demonstrates your expertise and dedication to going the extra mile for your clients, showing that you’re committed to helping them make well-informed decisions about their property.

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Subject Line: [Name], let’s chat about selling your home

Hi [Name]:

Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link], or if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Your name]

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6. Home valuation request email

When someone wants to know how much their home is worth, emailing a home valuation request can be very helpful. This attracts people who want to sell their home and know how much it’s worth. 

It’s essential to send this email quickly after getting the request. This email shows that you take their question seriously and ensure they get the information they want.

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Subject Line: [Name], how much is your home worth?

Hello [Name],

Are you still interested in knowing how much your home is worth?

I think you’ll be surprised by what I uncovered in my market analysis. Want to grab a coffee and walk through it?

How’s Tuesday afternoon?

[Your name]

P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI Out of Your Home [link to guide].

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7. Listing presentation follow-up email

Best used after meeting with a potential client to discuss listing their home for sale, it is beneficial for securing that signature during the initial meeting. Compared to the second template above, this is best used by more established agents with a strong background. This template highlights the strength of your process while laying emphasis on the urgency to act sooner rather than later.

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Subject Line: Thank you, [Name] 

Hi [Name], 

I just wanted to thank you again for allowing me to visit your lovely home to talk about how to sell it for the best price. As we discussed in our meeting, my valuation is based on [number] reliable data points and my [number] years of experience in [farm area]. It is as close as the industry can get to a scientific prediction for what your home will sell for. 

With interest rates rising quickly and so much uncertainty in the markets, sticking to the timeline I laid out in our meeting and getting your home on the MLS by [date] will be key in getting that price for your home. 

I know I left you with a ton of information to digest, so please feel free to call me on my cell at [your cell number] if you have any questions or concerns. I am an open book. 

[Your name]

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8. Expired listing reachout email

Expired listings can be a great source for seller leads — if you know how to approach them. Best used immediately after a listing expires, this puts you top of mind while a seller is still motivated to sell their home. The key here is to show empathy while offering actionable steps to get their property relisted.

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Subject Line: Still thinking about selling, [Name]? I can help!

Hi [Name],

I know you’ve probably gotten dozens of letters like this since your property didn’t sell, so I’ll be brief. Let’s face it, selling your home in [insert city] can be incredibly stressful. It’s so frustrating and such an inconvenience when your home stays on the market for too long.

Even though [insert name of previous agent] is a great real estate agent, I think [he/she/they] may not have been the right person to sell your house. Here’s a quick summary of the main issues I found:

• [Bullet point issue(s) you found with the property listing and give a brief explanation of why they were an issue]

For each of the issues listed above, here are the proposed solutions that I would recommend to successfully relist and sell your property:

• [Bullet point the solution(s) to each of the abovementioned issue(s)]

I’m confident that I can help you succeed in selling your property, and I also have the resources of [insert brokerage name] at my disposal. At [insert brokerage name], we focus on selecting the most effective marketing, lead generation, and exposure strategies to sell your home in a timely manner while making you the most money.

Call me to set up a free strategy session, so you can evaluate the value of my services before moving forward. My direct contact information is [insert phone number] — please don’t hesitate to reach out!

I look forward to hearing from you,

[Your name]

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Real estate email templates for buyers

From initial inquiries to follow-ups, crafting the perfect buyer email templates for real estate leads can help you make a strong impression and provide valuable information. A set of well-crafted real estate email templates tailored for buyers will enhance your communication and improve your chances of making successful connections in the competitive real estate market.

9. Listings interest

This email template for real estate agents is best used when a prospective buyer has shown interest in a property listing, and you want to gather more specific information about the buyer’s wants and needs. This can help you provide a more personalized service and show that you are attentive to their needs, leading to a stronger client-agent relationship and potentially increasing the likelihood of a successful transaction.

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Subject Line: Checking in with you, [Name]

Hi [Name],

Just a note to make sure you received the listing information I sent and were able to view it. If you have any problems, I can resend the information, send it via postal mail, or deliver it to you in person.

I’m interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did you get a good idea of what is available?

If you would like to see any of these homes in person, I’m happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.

In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!

[Your name]

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10. Open house follow-up email

After sending an open house flyer and hosting the event for a property you want to sell, use this email to reconnect with potential buyers who attended. It’s a great way to keep the conversation going and encourage those interested in the property to move forward with their purchase.

By sending thisvopen house follow-up email, you will continue to build a connection with these potential clients and provide them with the information and help they need to decide about the property.

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Subject Line: I know, [neighborhood] is my dream locale too…

Hi [Name],

Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise in buying and selling in [neighborhood] is unparalleled.

However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.

If you’d like to set up a time to meet, click here [link] to book time on my calendar.

Talk to you soon,

[Your name]

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11. One-year follow-up email

This email would be best used approximately one year after helping a client purchase a new home. It is best for clients who have already completed a real estate transaction with you and are looking for further real estate opportunities. Sending this email demonstrates that you maintain an ongoing relationship with your clients and are ready to assist them with their evolving real estate needs.

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Subject Line: Happy house-iversary, [Name]!

Hi [Name],

Can you believe it’s already been one year since you purchased your home? Where does the time go? I’m sure you’ve settled in, and your home is cozy and beautiful by now. However, if there is anything I can help with, please don’t hesitate to ask. I’m a wealth of information in our community!

Also, as you know, real estate is a relationship game. If you know of anyone who is searching for a Realtor, I’d love for you to pass along my information or share their name and contact information with me so I can reach out to them directly. I would treasure the opportunity to provide the same service you experienced to help them find their dream home.

I hope to hear from you soon, and thank you so much!

Best,

[Your name]

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12. Lender referral email

This lender referral email is best used when contacting potential homebuyers who have expressed interest in purchasing a new home. It is ideal for clients in the early stages of the homebuying process who may need assistance finding a reputable lender to secure mortgage financing. This email can provide valuable assistance by connecting clients with a trusted source for mortgage financing, making the homebuying process smoother and less stressful for them.

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Subject Line: Lenders I know and trust

Hi [Name]!

Here is the lender info that I promised. I recommend that you talk with a couple of banks to see what programs they offer, compare their rates and fees, and make sure that their communication style works for you.

This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a listings search and start looking for some homes!

Let me know how it goes, and who you decide to work with.

[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]

As always, hit me up with questions or concerns at any time.

Thanks!

[Your name]

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13. New lead follow-up email

The email from real estate coach Beverly Ruffner is best for reaching out to potential clients who have recently shown interest in your services or products. It works well for leads who have just entered your sales funnel or have inquired about your offerings. 

It works best when sent within 24 to 48 hours after showing interest. The email helps them remember your brand and stay connected with you at the start of your relationship.

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Subject Line: Did you get the text?

Hello [Name],

Did you receive the text I sent about your home search? Just making sure in case it didn’t come through. It was sent to [phone number]. Is that the best number?

I want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you, and how can we help?

[Your name]

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14. First showing follow-up email

This email template for real estate leads is best used the day after showing a property to serious clients needing additional information or reassurance. It demonstrates transparency and a realistic assessment of the properties viewed, which will help strengthen the agent-client relationship.

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Subject Line: So [Name], what did you think?

Hey [Name],

Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number] years now, my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.

That said, it can be helpful to try to look at the homes you see objectively, and that’s what I aim to achieve with this email. Believe me, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.

[List the properties in order from least likely to fit their needs to most likely.]

[The first listing—least likely one they’ll choose]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The second listing—decent choice, but may not be the best fit]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The third listing—most likely the best choice for your clients]

[Share highlights of the listing, and what you think is most positive about the property. Then, point out why this listing is the best choice for them, based on their list of needs and wants.]

Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound? 

As usual, if anything else great comes in, I will send it over right away and add it to our list.

Best regards,

[Your name]

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15. Listings request follow-up email

This email template for real estate leads is perfect for following up with prospective buyers after providing initial listing information. It helps you understand your client’s preferences and tailor your offerings to their needs. This approach shows your commitment to meeting their specific needs and ultimately leads to more successful real estate transactions.

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Subject Line: Find anything interesting, [Name]?

Hi [Name],

Just a note to make sure you were able to view the listing information you requested. If you have any problems, I would be happy to resend it another way or deliver it to you in person.

I’d love to get your thoughts on the properties. Did any of them appeal to you? Did you get a good idea of what is available?

If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.

Please feel free to call, email, or text me with any further needs or questions about the buying process. Helping you find the home of your dreams is what I do!

[Your name]

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16. Second contact with a passive buyer email

This real estate email marketing template is great for following up with indecisive or hesitant buyers after an initial conversation. This email is important because it provides an opportunity to follow up and continue the conversation with the prospect. 

It allows you to address concerns, provide more information, and offer assistance to help them make a purchase decision, ultimately building trust and increasing conversion chances.

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Subject Line: Your interest in [city or neighborhood]…

Hi [Name],

Thanks again for taking a few minutes to chat with me on [date]. I enjoyed getting to know a little about you. But I understand not feeling ready to look at properties. Buying a home is a big decision, and there’s a lot to think about.

After we spoke, I set you up to receive an occasional email with listings based on our conversation. I’m hoping they pique your interest. Shoot me an email or give me a call at [your number] to chat if anything jumps out at you. Let me know if we need to tweak anything or if you have any questions.

Thanks again for your time. I’m here when you’re ready!

[Your name]

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17. New listing announcement email for cold buyer leads

This email is best used for cold buyer leads interested in buying a home in a competitive market with limited inventory. It offers exclusive information about upcoming listings, which can appeal to buyers needing help finding suitable properties. 

By offering a preview of upcoming market developments, you will establish yourself as a trusted agent with valuable insider knowledge, enhancing your credibility with potential clients.

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Subject Line: Still looking in [neighborhood]?

Hi [Name],

Are you still interested in [neighborhood]? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!

Please let me know if you’re interested in more details.

[Your name]

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18. Renter converting to buyer follow-up email

This email is best used when a potential client wants to transition from renting to buying a property and fears missing out on a particular property or the opportunity to become a homeowner. It is most effective for first-time homebuyers or individuals strongly inclined to purchase their home. 

This follow-up email helps to address their concerns and provides them with the necessary information and reassurance to make a well-informed decision.

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Subject Line: Next steps in your journey…

Hi [Name],

Thanks again for taking the time to meet me for coffee yesterday. I just wanted to follow up with market data that highlights some of the buying opportunities in [neighborhood] we talked about.

I know it’s cliché, but the best time to buy a house was 20 years ago. The second best time is now! The economy is always changing, but owning real estate is the key to building generational wealth, and I would be honored to help your family start this exciting journey.

How does [date and time] sound to meet up (or do a Zoom call) to talk more?

[Your name]

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19. Low interest rates for home loans email

Sometimes, what’s holding back a potential home buyer is their capability of paying off a loan — which is why it’s important to let them know when interest rates are at their lowest. Best used when the market data shows a downturn in loan rates, this can push passive or hesitant buyers to take that step to buying a new home.

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Subject Line: Home loan rates are low — It’s time to hop on the market!

Hi [Name],

I know that paying off a home loan is one of the biggest factors that held you back from buying a new home, but it may be time the perfect time to start looking for a new house. With the slowdown in the real estate market, interest rates are going down as well — presenting the golden opportunity to buy your dream home at a decent rate.

It won’t stay that way forever, so it’s best to act soon! A lot of savvy buyers are thinking the same way, and you won’t want to miss this opportunity.

I can help you through this to get you the best deal. Let me know when you’re free for a call, and I can run through your options while interest rates are down.

Looking forward to hearing from you!

[Your Name]

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Real estate email templates for referrals, recruiting & more

Our collection of real estate email templates below is tailored to meet your specific needs and make your email outreach a breeze, whether seeking referrals, recruiting new talent, or engaging with clients.

20. Testimonial email

This email template for real estate is best used when you want to provide social proof of your services to new prospects. It’s particularly effective for B2B, professional services, and service-industry businesses. The real-world client testimonials help potential clients understand the level of service and quality you provide, making it easier for them to trust your business.

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Subject Line: “[Short quote from past client],” says [former client name] 

Hi [Name],

I hope you have been able to browse some of the market updates I sent over. Please let me know if you have any questions about any of that.

The fact is, in this market, it often comes down to negotiations between agents to close a deal on a home. I wanted you to hear a few stories about how I’ve helped some clients find their perfect properties over the past few months.

[Quote from past client]

―[Name of past client]

[Quote from past client]

―[Name of past client]

Browse more testimonials on my website here [link].

Starting the search is the first step in finding your perfect property, and I am here to help!

Talk to you soon,

[Your name]

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21. Reconnecting with a past client

This is best for clients with whom you have a good working relationship and want to reconnect. It also benefits real estate agents who want to reconnect with past clients they have lost touch with. 

Reconnecting with past clients can help you find new business and referrals, which is an excellent way to build a strong network in your professional field.

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Subject Line: Nice to reconnect with you, [Name]

Hi [Name], this is [your name] from [your brokerage]. It’s been a while since we worked together on selling your home on Maple Street.

I’m sorry that I haven’t been in touch more since you moved. How have you and your family been? Are you loving your home?

I just wanted to remind you that my services don’t stop after closing on your home — let me know if there is anything I can help you with. I’d be happy to offer you a home appraisal if you’re interested. Or, if you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.

And if you know of anyone who is considering buying or selling, feel free to share my contact information with them. I always appreciate referrals from past clients.

It’s nice reconnecting with you. I promise to stay in touch every so often, even if it’s just to say hello. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.

[Your name]

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22. Referral request email

You should send this email to clients or contacts with whom you have a good relationship. This works best with satisfied clients who appreciate your services and may have previously referred business to you. The email is an effective way to ask for referrals respectfully and professionally, leveraging positive experiences to grow your business organically.

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Subject Line: [Name], can I ask a favor?

Hello [Name],

I hope this email finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I am writing today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?

As you may already know, my services include:

• Real estate sales
• Real estate purchases
• Home staging
• Local real estate market reports
• Local market expertise and guidance
• Professional referrals (for those moving to another state or country)
• Real estate leasing (commercial, industrial, retail, and residential)

Do you have a unique real estate issue you need assistance with? I am happy to work with you to find solutions.

Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!

Best wishes,

[Your name]

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23. New agent recruiting email

This email would be best used when recruiting new agents to join your brokerage or real estate team. It’s ideal for contacting real estate professionals interested in joining a new company or exploring different opportunities. 

It would be especially effective for those who value mentorship and are seeking to leverage the experience and value that your brokerage or team can offer.

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Subject Line: Before you delete this …

Hi [Name],

I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.

I’m not just looking to talk to you about recruiting, however. I’d like to connect on a professional level — a meeting I hope will be mutually beneficial for both of us.

I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat — no strings attached!

I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [number] years, and I can, at a minimum, share with you some foolproof ways to grow your business.

Would you be open to an informal conversation?

[Your name]

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24. Annual home sales report email

This email is best used when you want to provide valuable information to your real estate clients, such as homeowners, potential buyers, and sellers, regarding recent home sales. It is ideal for clients interested in staying updated on the local real estate market and may be considering buying or selling a property soon. 

The direct nature of the email template helps to effectively communicate critical information without overwhelming the recipient, making it suitable for clients who prefer clear and concise communication.

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Subject Line: [Brokerage name] Annual Home Sales Report

Hi [Name],

Do you want to see how the [city] housing market performed in [last year] and what lies ahead for [upcoming year]?

Discover statistics that show home sales, prices, values, and other key data during the 12-month period here in my in-depth report [link].

[Your name]

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25. Non-responsive leads email

This type of “non-responsive leads” email is best used when you have previously established a connection with the lead, but they have gone quiet and are not responding to your communications. Sending this type of email is an excellent way to re-engage with potential clients who may have become disengaged over time. It sets a precise time limit for them to respond, which can create a sense of urgency and prompt action.

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Subject Line: Have you stopped looking for your dream home in [local area]?

Hi [Name], 

I received your information regarding homes in [market]. I’ve personally attempted to reach you several times but haven’t been able to connect.

If you are no longer interested in purchasing a home, I don’t want to continue taking up space in your inbox. That’s why I’ll be removing your contact information from my database if I don’t hear from you in the next 48 hours. 

If you are still interested in purchasing a home in [local area], we would love to help you. If you want to take advantage of our real estate services, I’ll make sure to keep you on our list, but only if you respond to this email in the next 48 hours. Two days from now, my emails will go away forever.

Thanks, and have a great day,

[Your name]

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26. Seasonal greetings email template

This email template is best used during key holidays and occasions such as Christmas, New Year, and other festive seasons when people are in a celebratory mood. 

It’s great to contact current and potential clients to express warm wishes and build rapport. Sending this email helps strengthen client relationships and show appreciation, which can be beneficial for maintaining client loyalty and attracting new business.

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Subject Line: Holiday Greetings from [Real Estate Company Name]

Dear [Client’s Name],

Happy holidays! We hope you and your family are doing well.

Thank you for letting us be part of your real estate journey this year. Whether it’s finding your dream home or helping with investments, we enjoy helping you. We look forward to helping you more next year.

We hope you have a great time with your family and friends during the holidays. If you need any help now or next year, let us know.

Wishing you a wonderful holiday season and a great new year!

From,

[Your Name]
[Real Estate Company Name]
[Contact Information]

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27. Newsletter email

The newsletter email is a helpful way for real estate agents to keep in touch with clients and potential customers. It provides updates on market trends, new listings, and community news related to real estate, helping agents build and maintain relationships with their clients. Use pictures, infographics, and quizzes. Put only a little info in one newsletter — instead, put a “learn more” button that links to your website for more information. Check out Close’s guide on newsletter ideas for more inspiration on how to create your newsletters.

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Subject Line: Spring Newsletter

Happy spring! What are you looking forward to the most: warmer weather, the end of the school year, or baseball season?

This month, [neighborhood name] is hosting some especially exciting events:

[List of events]

[Month/Seasonal] Home Maintenance Tips

[Neighborhood] Market Update

I hope to see you around!

[Signature and headshot]
[Phone number/email address]
[Links to your website, social media, etc.]

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28. Thank you email template

This thank you note email template is best used to express gratitude after a business meeting, assistance, referral, or after completing a successful project. It is suitable for all clients, including new and existing clients, business partners, vendors, and anyone who has contributed positively to your professional endeavors. Expressing gratitude helps to build and maintain strong and positive relationships, fostering trust and goodwill with clients and partners.

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Subject Line: Thank You for Using Our Real Estate Services

Dear [Client’s Name],

I hope you are doing well. Thank you for using our real estate services. It was nice meeting you and talking about finding a new home.

I really appreciate learning more about what you need and like. Our team wants to find the perfect home for you, and we are here to help you every step of the way.

If you have more questions or need anything, just let us know. We look forward to working with you and helping you find your dream home.

Thanks again for considering and using our services.

Best regards,

[Your Name]
[Your Position]
[Company Name]

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Why focus on real estate email marketing?

Real estate professionals should embrace individual emails and email drip campaigns because it is fast, affordable, and easy to use. Create customized campaigns to reach different audiences, automate your sends, send spur-of-the-moment messages, broadcast your listings, and more. 

Email marketing consistently provides high returns on investment, generating as much as $36 for every dollar spent. When done correctly, email templates for real estate leads can help generate leads and clients on autopilot. It’s important to approach your email marketing with a clear strategy.

For tips and tricks to starting your marketing efforts and gaining email marketing contacts, read our complete guide to real estate email marketing.

Tips for writing highly effective real estate emails

Mastering the art of writing compelling and engaging email templates for real estate agents can significantly boost your real estate business. Here are some valuable tips to help you create impactful real estate emails that resonate with your audience.

Email marketing mistakes to avoid

Regarding email marketing, agents must avoid common mistakes that can undermine their efforts. In this guide, we’ll explore prevalent email marketing blunders agents should avoid to keep their campaigns effective and successful. Agents can improve their email marketing strategies and achieve better results by being mindful of these pitfalls.

Frequently asked questions (FAQs)

Bringing it all together

Templates make life easier — they save time, help hit all the right notes, and make a challenging task much simpler. Just don’t forget to add those personal touches, as it won’t land well with your readers if they feel like just an email address on your list! 

Got more real estate email lead generation tips, or do you need a specific template but don’t know where to start? Leave a comment below, and let’s help each other out!

The post 28 Best Real Estate Email Templates for 2025 appeared first on The Close.